Ragnar the Viking unveils York ‘selfie trail’

Ten of the best photo locations in York are featured in a new ‘York Selfie Trail’, launched by ‘Ragnar the Viking’.

Locations include York Railway Station, the Shambles Market, York Minster and the Clifford’s Tower (pictured) – and there are special selfie footprints on the pavements to help tourists get the best shot.

There will be 2,000 copies of the Selfie Trail at the Visit York Information Centre on Museum Street and at York Railway station – and free customised selfie sticks have been offered to the first 100 visitors to take part.

Kate McMullen, head of tourism at Make It York – the city’s destination management organisation – said: “Visitors often ask us which are the best and most iconic places to take photos and millions of visitors take and, crucially for us, share selfies every year.

“We hope visitors will be inspired by Ragnar the Viking and his collection of selfies, to make their own York selfie collage on Instagram and share their collections with us.”

Paul Whiting, marketing manager at Jorvik Viking Centre, added: “The Vikings were not as hairy and dirty as is commonly imagined and they were actually quite vain.

“They were keen on looking after their appearance and if the selfie had been invented in 975, they would probably have enjoyed sprucing themselves up for a York selfie – bringing out their inner Norse-issist.”

Visitors can use a new online map to find out more, or pick up a postcard map from the Visitor Centre.

Selfie-takers are urged to use the hashtag #yorkselfie online along with @visityork.

makeityork.com