Tourism in Bath has been boosted by a grant of £3.4 million from the Heritage Lottery Fund (HLF) for two new heritage centres.
The money will go towards a £5 million project to develop a new Roman Baths Learning Centre and World Heritage Centre in the city.
Called the Archway Project, the development will be housed in former Victorian spa buildings, next to the Roman Baths.
Building work will start in 2017, and the Roman Baths Learning Centre and World Heritage Centre are due to open in 2019.
Furthermore, the East Baths area of the Roman Baths, adjacent to the famous Great Bath, will be updated in early 2017, with new interactive displays immersing visitors in the sights and sounds of the Roman bath house.
Projections, soundscapes and CGI reconstructions will show the Roman baths at the height of their popularity as a working, living and leisure space.
The Roman Baths will be exhibiting alongside UKinbound at WTM London, while Visit Bath is exhibiting in the WTM London Wellness Lounge to highlight the city’s spa credentials.
The city promotes itself as one of Europe’s leading spa destinations with access to the UK’s only naturally hot, mineral-rich waters.
Bath can also offer festivals, sporting activities, world-class museums and cultural attractions.
Photo credit: Bath & North East Somerset Council.