The British Lawnmower Museum in Southport was on a recent fam trip itinerary for coach firms, tour operators and group travel organisers.
The two-day Southport Group Showcase was arranged by Visit Southport and coordinated by UK travel trade specialists Steve Reed Tourism Ltd of Hampshire.
The museum features vintage lawnmowers and antique garden machinery.
Visitors can see “lawnmowers of the rich and famous” including Prince Charles and Princess Diana, Brian May, Nicholas Parsons, Eric Morecambe, Hilda Ogden and Alan Titchmarsh.
The fam trip participants were based at the Ramada Plaza Hotel and travelled with Bretherton Goldline Coaches of Lancashire.
Other attractions on the itinerary included the Atkinson Art Gallery, the Red Squirrel Reserve in Formby, Southport Pier and ‘’Another Place’ – the Anthony Gormley artworks on the beach at Crosby.
The group also visited the village of Churchtown, WWT Martin Mere Nature Reserve and the Courtyard at Tarleton retail outlet.
Steve Christian, destination development manager for Sefton Council, said: “Group visits are vital to the economic prosperity of Southport.
“They help create and protect lots of jobs within the town and wider area. The showcase is a great way to promote our attractions and hotels to the travel trade – an ideal way to generate more coach parties.”
The tour planners heard about ‘The Southport Welcome’ programme which includes a coach host welcome, vouchers, designated coach drop-off points and secure coach parking.