The government’s GREAT Britain campaign and VisitBritain are working with Fantastic Beasts and Where to Find Them to promote the UK as a must-visit destination.
Fantastic Beasts and Where to Find Them marks the screenwriting debut of Harry Potter author J.K. Rowling, and was filmed primarily at Warner Bros. Studios Leavesden and on location in Liverpool.
Ahead of the release of the film tomorrow (November 18), the campaign has launched a series of videos starring Eddie Redmayne (pictured) – the film’s Newt Scamander – along with director David Yates and producer David Heyman.
Using #FilmIsGREAT and #OMGB (Oh My GREAT Britain), the hashtag at the heart of VisitBritain’s ‘Home of Amazing Moments’ global marketing campaign, the videos show Redmayne, Yates and Heyman talking about their experience filming in the UK and why they think it is a fantastic destination for the industry and tourism.
According to the British Film Institute (BFI), between January and September of this year, more than 135 films have started filming in the UK.
Last year international film production contributed more than £1 billion to the UK economy, and 40% of potential visitors would be “very likely” to visit places that have been featured in films or TV.
Redmayne said: “My #OMGB moment was probably shooting in Liverpool.
“That’s a city that I just love and find endlessly inspiring through its history but also through its architecture, and we had the most wonderful time there.
“One of the things that used to blow my mind about the Harry Potter films was getting to see parts of this country and I think it’s done amazing things for tourism.
“And whether it’s Leavesden or King’s Cross or up into Scotland, it’s showing our country off in the best possible way.”
The videos will be featured on VisitBritain and the GREAT Britain campaign’s websites and social media channels.