Refurbished Lincoln theatre seeks coach operator partners

The New Theatre Royal Lincoln is looking to work with coach operators around the UK as it starts its first full year under new management.

The theatre is back in the spotlight following rave reviews for its panto season, which also showcased the refurbished Grade II-listed building to thousands of theatre-goers.

Previously called the Theatre Royal Lincoln, the 475-seat venue faced an uncertain future six months ago after management company Moonstone Entertainments Ltd ceased trading on June 27.

New owners New Lincoln Theatre Ltd, run by directors Mike and Natalie Hayes-Cowley, reopened the venue on September 5, 2016, following a revamp and a rebrand which re-introduced its original name: the New Theatre Royal.

Actors’ trade publication The Stage awarded the New Theatre Royal Lincoln’s 2016-17 pantomime Cinderella four out of five stars, naming the show among its top must-see pantomimes – and the show’s Fairy Godmother Kerry Katona helped the theatre attract publicity in national newspapers.

Natalie Hayes-Cowley, New Theatre Royal Lincoln director, said: “We attracted audiences from not just Lincoln and the surrounding areas, but people from the south east, London, Wales and the north.

“We’ve worked so hard to return this wonderful Grade II-listed building to its former glory and the whole theatre team have worked their socks off to make this panto such a success and the fabulous reviews and feedback we have received show that we have pulled it off.

“With a fresh new coat of paint, a new name and new management, the New Theatre Royal Lincoln is open and ready for our first full year.”

She said the venue has a packed programme of shows for 2017, adding: “There’s a lot of interest in Lincoln and the surrounding region at the moment.

“It’s home to the International Bomber Command Centre, the Lincoln Christmas Market and the Red Arrows, among other attractions, and we’re keen to speak to coach operators who want to tie in a show at the New Theatre Royal as part of a bigger tour of Lincoln – or indeed organise a group booking to the theatre as a stand-alone trip.”

To discuss coach/group tour opportunities, contact business development manager Emma Olivier-Townrow, email: