Albert Dock Liverpool sees surge in visitors by coach

The north west’s most visited free tourist attraction, Albert Dock Liverpool, welcomed a record-breaking 6.3 million visitors in 2016.

The numbers were up 8% on a like-for-like basis, delivering an economic impact of £13 million to Liverpool.

The Dock also reported 29% year-on-year growth in coach numbers to the Grade I listed attraction.

Numbers were boosted by a new programme of free, family festivals, which will return in 2017 with fresh additions to the schedule.

Also helping buoy numbers were a ‘Countdown to Christmas’ lighting spectacular in December and world-class exhibitions at Tate Liverpool, Merseyside Maritime Museum, International Slavery Museum and the Beatles Story, plus the arrival of Mattel Play! Liverpool.

Sue Grindrod, chief executive at Albert Dock Liverpool, said: “We knew we were heading into 2016 with the challenge of matching the spectacular Three Queens event of 2015 – which was an event that attracted unprecedented crowds to the city’s waterfront.

“We also knew there was a gap in the city’s event programme of 2016 and that as a private sector company, there was an opportunity that we could help to supplement the calendar.

“Therefore, a significant investment was made in revitalising our annual event programme for 2016.”

Pictured: Steam on the Dock – the UK’s only inner-city steam rally. Trains, boats and engines of the industrial age make Albert Dock their home for a weekend for families and steam enthusiasts alike.

Events confirmed for 2017:
• Steam on the Dock (May 6-7).
• British Style Collective presented by The Clothes Show in association with Alcatel (July 7-9).
• Folk Festival on the Dock (August 26-28).
• Heritage on the Dock (September 7-10).
• Pirate Festival on the Dock (September 16-17).

albertdock.com