Singer Cerys Matthews and Game of Thrones actor Iwan Rheon have been named as official ambassadors for Visit Wales’ 2017 Year of Legends campaign.
Building on last year’s record-breaking visitor numbers, Year of Legends will encourage visitors to discover Wales’ castles, heritage, culture and sport.
Wales has more castles per square metre than anywhere else on earth and events and activities have been planned at sites across the country in 2017.
The country will be promoted as the land of storytelling, celebrating the release of a new Guy Ritchie film about King Arthur, and recognising global talent inspired by Wales, from Roald Dahl to Laura Ashley and Richard Burton, with events, tours and trails.
New for 2017, Epic Retreats is a series of pop-up accommodation in bespoke cabins, set in scenic locations and designed specifically for the project.
And in June, the UEFA Champions League Final will be played in Cardiff – claimed to be the single biggest sporting event in the world this year.
Rheon (pictured), who played Ramsay Bolton in Game of Thrones, said: “I was so lucky to have Wales’ stories, history and culture as part of my upbringing.
“Our stories and characters are fascinating and become truly spellbinding when you visit the landscapes and places where these tales and stories are rooted.”
Former Catatonia front-woman Matthews added: “I’m so excited to share our rich culture and heritage with the rest of the world.
“By giving a modern-day twist to our stories we can create some legendary experiences and inspire legends for future generations.”
Year of Legends follows on from the international success of the 2016 Year of Adventure, which saw north Wales named as one of the top 10 regions on the planet to visit in 2017.