Landmark anniversary for Sgt Pepper at The Beatles Story

The Beatles Story has unveiled new exhibits to mark 50 years since the recording of Sgt. Pepper’s Lonely Hearts Club Band.

A set of Sgt. Pepper’s suits made by Noel Howard, one of the team who designed the original suits in 1967, will be on display.

The originals were kept by the individual estates of the Beatles, and have never been on show together since.

Howard made theses replicas in 2000, using the exact measurements, materials and accessories of the originals. Some of the files charting the process are on show alongside the suits themselves.

Another major new addition to the Sgt. Pepper’s room at the Liverpool attraction is an alternative print of the album cover.

Sir Peter Blake shot alternative covers to the album, which were discarded in favour of the famous one. The alternative uses the familiar collage backdrop to the original, but makes some small alterations including the positions of each Beatle.

This cover is widely unknown, and this print is one of only 100 given to senior EMI executives in 1987 to mark the record’s 20th anniversary.

Next to the suits will be a limited edition reproduction of the poster which inspired the song Being for the Benefit of Mr. Kite!. The original poster was bought by John Lennon from an antiques shop, before he hung it in his music room in Weybridge.

Martin King of The Beatles Story, said: “The Sgt. Pepper’s Lonely Hearts Club Band album cover is almost as iconic as the music itself, and indeed is one of the defining images of the 1960s. At the very centre of that are the resplendent custom-made suits worn by the band, which have gone on to become some of the most recognisable outfits ever worn.”

The new exhibits will be on show to the public from February 1, to mark 50 years since the band started recording the title track for the album.

beatlesstory.com