A new campaign capitalising on the global interest in Bonnie Prince Charlie – sparked by the Outlander TV series – has been given a £40,000 boost by VisitScotland.
The tourism agency has teamed with National Museums Scotland, Historic Environment Scotland, Royal Collection Trust and The National Trust for Scotland to promote a new trail of 25 properties and attractions whose history is linked with Bonnie Prince Charlie and the Jacobites.
The historical figure plays a major role in the popular television series, Outlander, based on books by Diana Gabaldon.
The £40,000 from VisitScotland’s Growth Fund will allow the campaign to reach a greater digital audience across the UK, while also tying in with the 2017 Year of History, Heritage and Archaeology.
A key part of the campaign takes place from June 23 to November 12, when the National Museum of Scotland in Edinburgh will host the biggest exhibition on the Jacobites in more than 70 years.
This will include, among many other items, Charlie’s shield, sword and his travelling canteen.
Malcolm Roughead, VisitScotland chief executive, said: “Scotland’s history and culture is one the top reasons for visiting Scotland and 2017 offers huge opportunities for the tourism industry and collaboration across sectors.
“Bonnie Prince Charlie is one of Scotland’s most enduring historical figures and we are delighted, through the VisitScotland Growth Fund, to support this collaborative campaign that will help visitors follow in his footsteps.”
David Forsyth, lead curator of the National Museum of Scotland’s exhibition, Bonnie Prince Charlie and the Jacobites, said: “Through this partnership, we are delighted to extend the exciting invitation to people to not only come here and see those real objects and hear that real story but also to travel the country and visit the places where many of these momentous events actually happened.”
Pictured is actor Mark Kydd, dressed as Bonnie Prince Charlie at Edinburgh Castle, with tourists Vanessa Valle and Oscar Calelle – both from Barcelona.
Picture credit: Gareth Easton/VisitScotland.