Abta award encourages use of brand

Abta will announce the winner of its ‘Best use of Abta branding’ award at the Travel Brit Awards on July 2.

The ‘Best use of Abta branding’ award recognises individuals or businesses who use the Abta logo or branding to promote their membership and the value of it, through window displays, social media or other forms of marketing.

Victoria Bacon (pictured), Abta director of brand and business development, said: “The Abta brand sends a powerful message to holidaymakers that they are booking with a robust and reputable travel company.

“Our ‘Best use of Abta branding’ award celebrates the members who use their Abta membership to communicate this to their customers and the creative ways that they do so.

“We would encourage all members to use their Abta logo and branding to take full advantage of our powerful public brand recognition, add value to their business and help their customers to travel with confidence.”

A survey by tourism research firm Arkenford found that 76% of people feel more confident booking a holiday with an Abta member.

In 2016, Travel Club Elite won the ‘Best use of ABTA branding’ award, thanks to using the association’s brand and logo on e-shots, website, stationery, business cards, email signatures, radio – and even within the sales script for call handlers.

The Travel Brit Awards promote domestic tourism and will be held at Cricket St Thomas hotel in Somerset, part of the Warner Leisure Hotels group.

Some of this year’s hosts include Bourne Leisure, Great Rail Journeys, Hoseasons, Shearings Holidays, SuperBreak and Newmarket Holidays plus Airways Holidays in partnership with Condor Ferries and Visit Guernsey.