Norfolk and Suffolk Tourist Attractions (NSTA) launched its 2017 Great Days Out in Norfolk & Suffolk booklet this week to mark English Tourism Week (March 25-April 2).
The Great Days Out booklet features 51 attractions across Norfolk and Suffolk and £260 of discount vouchers.
New members featured in 2017 are the East Anglia Transport Museum, English Heritage (Norfolk and Suffolk) and Southwold Maize Maze.
Attractions in the region are investing in improvements, such as Framlingham Castle in Suffolk (pictured), which is seeing English Heritage spending £1.2 million on better visitor facilities.
English Whisky’s St George’s Distillery is developing a new restaurant and shop, which will open in the autumn, as will Dinosaur Adventure’s explorer-themed restaurant.
City Sightseeing Norwich is unveiling an upgraded bus with easy wheelchair access in April; Banham Zoo will be opening its new £400,000 Californian sea lion enclosure later this summer; and Amazona Zoo is opening Cromer Camping in July, the only campsite in the heart of Cromer.
Events at member attractions include a Tom Jones concert at Holkham Hall (July 23) and the Thursford Christmas Spectacular, the largest Christmas show in the country, which returns on November 8.
Martin Dupée, NSTA chairman, said: “This is looking like a fantastic year for all of Norfolk and Suffolk’s attractions.
“It’s such good news to see both large and smaller attractions continuing to invest in new facilities and innovative events, improving the visitor experience and giving a boost to our £4.8 billion tourism economy in Norfolk and Suffolk.”
The Great Days Out booklet offers activities from boat trips on the Broads, family theme parks, top museum collections and country houses and gardens to zoos and animal collections, heritage railways and live shows.
About 400,000 booklets will be distributed across the six counties of the East of England and to Tourist Information Centres nationwide.
Pictured at Framlingham Castle, from left: Fiona Siddall, Easton Farm Park; Martin Dupee Chairman of Norfolk and Suffolk Tourist Attractions and Zoological Society of East Anglia (Africa Alive and Banham Zoo); and Abbie Connell-Smith, English Heritage. Picture: James Bass