Sport, tourism and heritage minister Tracey Crouch attended VisitWiltshire’s Great West Way conference at Grittleton House in Chippenham last week.
‘The Great West Way’ is one of a number of successful projects to benefit from the central government funded £40 million Discover England Fund. The project aims to create one of the world’s premier touring routes between London and Bristol.
The purpose of the conference was to update the industry on Great West Way activity that has taken place as part of Round 1 Discover England Fund activity, to launch the ‘England Concentrated’ brand positioning, and to seek input from the industry that will help shape the future direction of the Great West Way.
Crouch said: “The Great West Way offers something for everyone, whether you wish to cycle or take a canal boat, visit a heritage site or just enjoy some delicious West Country food, working together you have provided the whole tourism experience.
“It will give visitors a unique look into the splendour of Britain, using a variety of transport methods and encouraging them to see more than just the M4.”
Chief executive of VisitWiltshire David Andrews said: “We’re extremely grateful to Round 1 of VisitEngland’s new Discover England Fund for the unique opportunity it has given us to develop and concept-test our Great West Way idea.”