York’s Jorvik Viking Centre re-opened on April 8, following a £4 million refurbishment after the devastating flooding of December 2015.
Managers hope the updated attraction will welcome about 500,000 visitors per year – 100,000 more each year than before the flooding.
The attraction is based on artefacts and remains discovered at the site since the 1970s by archaeologists from York Archaeological Trust (YAT), the educational charity which created and owns Jorvik Viking Centre.
Sarah Maltby, attractions director – who has led the transformation – said: “What was found on this very site changed everyone’s understanding of the Vikings in Britain, and this latest incarnation of Jorvik incorporates the latest technology and interpretative techniques to share the incredible depth of knowledge in an accessible way that immerses the visitor in the sights, sounds and of course, smells of the Viking-age city.
“Before the flood, we had nearly six years’ of visitor feedback to help guide us on what people were looking for from a visit, and we’ve changed many aspects of the experience to respond to these comments.
“We’ve made greater use of video, photographs, sound and other memorabilia in the Discover Coppergate gallery; extended the time visitors spend on the ride by three minutes around Viking-age York; and opened up the artefact galleries to encourage visitors to stay longer enjoying the world-class treasures and artefacts on display, and chatting to our knowledgeable costumed interpreters.”