UKinbound’s latest ‘business barometer’ shows more than three quarters (78%) of members want a ‘sector deal’ for tourism as part of the government’s new industrial strategy.
When asked to identify the top three priorities for the tourism deal, members cited a flexible and cost-effective visa and immigration system; government incentives and funding to develop new and innovative tourism products; and jobs and skills.
Deirdre Wells (pictured), UKinbound chief executive, said: “The government recognises that tourism is a vital part of the UK’s strategy for future growth, job creation and productivity and UKinbound is currently working closely with other tourism organisations to help develop a sector deal for the industry by the autumn.
“Our business barometer results will help us to shape this industry deal and further enhance the success and competitiveness of the sector in the long-term.”
The study also showed that bookings in January and February were higher for 81% of members compared to the same period in 2016.
Several members agreed that the increase was thanks to growth in the Chinese travel market and the low exchange rate.
As many as 83% of members were confident that bookings and visitor revenue would continue to increase over the next 12 months.
• The UKinbound Summer Ball takes place on June 22 at The Hurlingham Club, London.
The evening includes a drinks reception in the gardens overlooking the Thames; a gala dinner, entertainment and dancing.