UK popularity soars over Easter, says eDreams Odigeo

The UK saw a “significant increase” in visitors travelling from Europe over Easter, according to figures from online flight retailer eDreams Odigeo, writes Ben Ireland.

There was a 49% year-on-year rise in international travellers to the UK, with a 233% rise in the number of Danish tourists compared to 2016.

There was also a 138% rise in the number of Norwegian passengers heading to the UK and a 128% rise in the number of Dutch coming to the country.

Statistics collated by eDreams also show that the cost of flying to the UK has dropped by 16% since Easter 2016, making it cheaper for tourists to travel here.

Edinburgh had the biggest spike in popularity, with visitors to the Scottish capital up 66% against last Easter. London also saw a 61% rise and there was a 48% increase in the number of passengers heading for Manchester.

Dana Dunne, eDreams Odigeo chief executive, said: “London has always been a favourite destination for travellers from around the world, and this Easter we’ve seen a 49% increase in international flight bookings to the UK.

“As one of the world’s largest online travel companies, our data gives us insight into global travel trends and what’s really encouraging for the British tourism industry is that inbound arrivals are also up for cities across the country, including Edinburgh and Manchester. It’s really great to see Britain becoming more popular than ever.”

eDreams Odigeo includes five online travel brands – Opodo, eDreams, Go Voyages, Travellink and Liligo – and has a presence in 44 markets.

It claims to be Europe’s largest flight retailer, serving more than 17 million customers in 2016.

The top 10 fastest growing markets to the UK this Easter (based on percentage increases compared to Easter last year) were:

1. Denmark (233%)
2. Norway (138%)
3. Netherlands (128%)
4. France (110%)
5. Germany (75%)
6. Luxembourg (67%)
7. Belgium (52%)
8. Portugal (39%)
9. Austria (38%)
10. Romania (35%)