Wales Tourism Week (May 11-18) will shine a spotlight on Welsh tourism talent and drive the industry up the political agenda in Westminster and Cardiff.
The Wales Tourism Alliance (WTA), the voice of the tourism industry in Wales, is coordinating Wales Tourism Week, along with Visit Wales and the tourism industry.
Held annually to highlight tourism careers and the sector’s revenue-generating value, the 2017 theme aims to highlight the ‘stars of tourism’ in Wales.
The WTA and its partners will talk to those in further and higher education to encourage more young people into the industry, especially with the impact of Brexit looming.
There will be a week of activities with politicians, senior government officials, colleges, schools, businesses, tourism associations and destination management organisations.
Adrian Barsby, WTA chair, said: “We want tourism associations and businesses to engage and showcase the fantastic breadth and depth of talent we have here in Wales.
“This is what really counts and what makes us able to deliver that vital economic contribution to Wales and our local communities. Unlike other industries, tourism benefits reach all parts of Wales.”
Wales Tourism Week will culminate with a tourism summit on May 18, which will be opened with a keynote speech from Ken Skates (pictured), cabinet secretary for economy and infrastructure.
He said: “Tourism touches all parts of Wales and the geographical spread of employment generated by the tourism sector is one of its key strengths.
“It is the number-one industry in some rural communities, sustaining the local economy and culture.
“Tourism makes a vital contribution to the Welsh economy and is one of the Welsh government’s priority sectors to grow the Welsh economy.”