VisitWiltshire’s latest marketing initiative aims to generate an extra £700,000 in spending from tourists.
The tourism board has launched a social media hub at www.visitwiltshire.co.uk/social as part of a VisitWiltshire ‘It’s Time for Wiltshire… Escape the Everyday’ marketing campaign.
The social hub will gather images and video of Wiltshire via Twitter and Instagram, encouraging people to use #timeforwiltshire and #wiltshirespring.
Members of the public are being encouraged to upload images in a competition to win a Wiltshire short break, staying at Troutbeck Guest House, with tickets to Longleat and £100 to spend at McArthurGlen Designer Outlet Swindon.
The marketing campaign targets the UK short-break market, and highlights the county’s gardens, festivals, events, arts and culture, spas, accommodation, attractions and activities.
Fiona Errington, VisitWiltshire’s marketing manager, said: “Our campaign objectives are to increase the profile of the county in order to attract more visitors to stay in Wiltshire for longer.
“With an audience reach of 400,000, we’re aiming for an additional 3,000 submitted images, 18,000 additional content likes from using the hashtags and an additional 600 followers to Instagram.
“We aim to bring in an additional £700,000 visitor spend to the Wiltshire visitor economy.”
She added: “Wiltshire is such a photogenic county, with rolling countryside, picturesque towns and villages, ancient woodlands and timeless monuments. By capturing new images taken by visitors and featuring them on this new digital platform, we are looking to inspire more people to come and experience the beauty of Wiltshire.”
Campaign partners include Longleat, as lead sponsor, which is highlighting its new Marvellous Monsters attraction; Bowood Hotel, Spa and Golf Resort (pictured); Salisbury Cathedral and Magna Carta; Mompesson House; and McArthurGlen Designer Outlet Swindon.
It also includes the town of Corsham; Ageas Salisbury International Arts Festival; Fisherton Mill; and Salisbury City Guides.
There will be a lead generation campaign using a digital mailer and an email broadcast to 250,000 individuals.
Further digital activity includes targeted digital advertising, social media competition and e-newsletter to more than 95,000 consumer contacts.
Picture credit: www.visitwiltshire.co.uk