New boss for British Airways i360

Brighton’s moving observation tower, British Airways i360, has announced Steve Bax as its new executive director.

Taking up his role on July 3, he replaces Eleanor Harris, who stepped down in December but remains on the board of directors.

London-based Harris stepped down less than four months after the attraction opened in August – citing commuting problems with Southern Rail among her reasons.

She took up the role of director with the Royal Museums Greenwich in January.

Bax has worked in the visitor attraction sector for more than 10 years and is currently London and the East historic properties director at English Heritage.

He began his career at English Heritage selling admissions tickets from a kiosk, before working his way up through key positions across the country.

Bax has since led the opening of the Elizabethan Garden at Kenilworth Castle and made improvements to the visitor experience at Bolsover Castle, Eltham Palace, Kenwood House and Audley End House.

Born and raised in Margate, Kent, the 46-year-old said the seaside holds “a special place in his heart”.

He added: “I am also excited about becoming part of the city’s business community and working with other attractions and businesses to promote Brighton and all it has to offer.”

David Marks, British Airways i360 chairman, commented: “Steve is highly respected among the UK tourism industry and his wealth of experience makes him the ideal person to take British Airways i360 to new heights.”