Guernsey gears up to capitalise on new film

VisitGuernsey anticipates increased interest from tourists, thanks to a big-screen adaptation of a novel about Guernsey’s occupation during the Second World War.

Called Guernsey, the film is based on the Guernsey Literary and Potato Peel Pie Society, an international bestselling novel by Mary Ann Shaffer and Annie Barrows.

It has been directed by Mike Newell (Four Weddings And A Funeral, Harry Potter And The Goblet Of Fire) and stars Lily James (Cinderella, War & Peace) and Michiel Huisman (The Age Of Adaline, Game Of Thrones)‎.

James plays journalist Juliet Ashton, who writes about the Guernsey Literary and Potato Peel Pie Society, a book club formed during the German occupation of Guernsey, from 1940 to 1945.

To capitalise on the increased awareness of the destination ahead of the film’s release, VisitGuernsey is working with tour operators and hoteliers to create Guernsey packages based on locations in the story.

There will also be themed walks and retro menus so visitors can experience the Guernsey depicted in the film, although no footage has been shot on the island.

Wendy Pedder, marketing manager at VisitGuernsey, said: “We are delighted that the film Guernsey will highlight our wonderful island to a new audience.

“One of Guernsey’s many charms is its slower pace of life and air of nostalgia – the film will capture this and the imaginations of filmgoers and we look forward to welcoming them to our island.”

Pictured is Lily James with Michiel Huisman in the new film‎.