VisitBritain showcases legendary Arthurian locations

VisitBritain is running an international film tourism campaign to highlight sites featured in the new Hollywood film King Arthur: Legend of the Sword.

Called ‘Where Stories Become Legends’, the digital campaign uses the hashtag #OMGBLegends (Oh My Great Britain ‘Home of Legendary Moments’) in Australia, France, Germany and the US – Britain’s four most valuable inbound markets.

It features behind-the-scenes video of writer/director/producer Guy Ritchie, and the film’s stars Charlie Hunnam and Jude Law on location talking about landscapes used in the film.

King Arthur: Legend of the Sword was filmed at Windsor Great Park and the Forest of Dean and Wye Valley in England; Snowdonia in Wales; and the Isle of Skye and the Highlands in Scotland.

Clare Mullin, VisitBritain marketing director, said: “From watching the sunset from the Old Man of Storr on the Isle of Skye to walking in King Arthur’s footsteps in majestic Snowdonia to retracing his story at Tintagel Castle in Cornwall, Britain’s epic scenery, ancient history and magical landscapes have the power to transform our holiday experiences into the stuff of legends.

“Our collaboration with Warner Bros. Pictures on King Arthur: Legend of the Sword is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories.”

The campaign drives online visitors to a microsite on, with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.

Picture shows Djimon Hounsou as Bedivere and Charlie Hunnam as Arthur on location at Seven Sisters, Forest of Dean. Photo credit: Daniel Smith © 2017 Warner Bros. Entertainment, Inc. All rights reserved