Visit Kent has unveiled striking images of Kent at London stations, and on a host of digital channels, to inspire people to explore the county this summer.
Each year, Visit Kent embarks on a major summer campaign to promote the county across London.
Now in its seventh year, the Kent Contemporary advertising campaign has been developed in partnership with M&C Saatchi, AKA Media, and Southeastern, which runs the train service between London, Kent and parts of East Sussex.
This year’s campaign features images from Hever Castle, Medway Council (in partnership with The Historic Dockyard Chatham), Dover Castle, Viking Bay Broadstairs, Royal Harbour Ramsgate, Shepherd Neame, Canterbury, and Folkestone Artworks.
Sinead Hanna, Visit Kent head of marketing, said: “We are really excited about launching our summer campaign this week with this beautiful gallery of images. We feel they perfectly encapsulate the drama, culture and coastal beauty of Kent in a way that is bright, witty, confident and relatable.
“We have worked closely with our destinations, our attractions, and our partners at Southeastern to create a series of inspiring images that also include a clear call to action.”
The campaign will be appearing across London underground and overground stations, including large screens at London Victoria and Liverpool Street stations, and in targeted digital adverts across TripAdvisor, National Rail, and TFL websites.
Pictured: Folkestone Artworks (credit Visit Kent).