Northern attractions and accommodation woo groups

Group travel organisers at a trade forum in Lancashire will be able to “unlock” bargains thanks to a golden key incentive from Ena Mill Retail.

The retail outlet in Atherton – between Wigan and Bolton – will present keys to tour operators and group travel organisers during the Group Buyer Forum North, at Samlesbury Hall in Lancashire (September 18).

Jonathan Addis, co-owner of Ena Mill (pictured right with co-owner Simon Yates), said: “If they bring their golden key to Ena Mill, they can use it to unlock a special prize.

“They’ll also have a chance to shop and can see how great Ena Mill is for groups and coach parties.”

As well as the Ena Mill promotion, tour operators and GTOs at the forum will be able to meet tourist attractions, hotels, destinations and group venues from across the north.

The event is being organised by travel trade specialists Steve Reed Tourism, and aims to give tour planners ideas for tours, holidays and excursions.

Several operators are being hosted at the Last Drop Village Hotel and group buyers can also take a cruise with Kittywake Canal Cruises, based at Wigan Pier.

Exhibitors at the forum include Warner Leisure Hotels; Daish’s Holidays; Elizabeth Gaskell’s House Museum, Manchester; The British Music Experience, Liverpool; Destination Conwy, north Wales; Ullswater Steamers, Lake District; Blackburn Market; Visit Stoke; Carden Park Hotel, Cheshire; Holmes Mill, Clitheroe; Browsholme Hall, Lancashire; Simply Groups, Ilkley; The Rendezvous Hotel, Skipton; Squire Hotels; The Lowry in Salford Quays; Olympus Restaurant, Bolton; and Holiday Inn Express, Burnley. The Group Buyer Forum North follows a similar event at RHS Wisley Garden in Surrey.

• Steve Reed Tourism recently organised an event to help Ribble Valley destinations and attractions attract more groups.

Representatives from tourism businesses met at Foxfields Hotel to discuss ways to provide better services for group visitors.

Tom Pridmore, tourism and events officer for Ribble Valley Borough Council, said: “It was great to get some of our top providers get together for this special group travel planning session.

“Everyone contributed to what turned out to be a super and worthwhile day – an event which sets the scene for lots more group bookings for Ribble Valley.”