Tourism Ireland reveals new head of Great Britain

Tourism Ireland has announced the appointment of Julie Wakley as head of Great Britain.

Julie joined Tourism Ireland in January 2016, as deputy head of Great Britain, consumer marketing after three years as marketing manager for BBC Politics & Current Affairs.

Before that, she was part of the team responsible for the UK government’s GREAT Britain campaign, promoting trade and tourism in international markets to maximise economic benefits during 2012, the year of the Diamond Jubilee and the Olympic and Paralympic Games.

Commenting on the appointment, Tourism Ireland chief executive Niall Gibbons said: “I am delighted to welcome Julie Wakley to this key strategic role in our organisation, following an extensive external competition.

“She joins Tourism Ireland at a time when we are facing a number of challenges in Great Britain, not least Brexit and its impact on travel. Julie brings with her a wealth of knowledge and experience in international marketing and a very strong track record of achievement. She will play a pivotal role in implementing our strategy in the important British market.“