BeWILDerwood to open £5m Cheshire park

Norfolk family adventure park BeWILDerwood has been granted planning permission to build a second site.

Its £5 million investment will see a 70-acre woodland adventure park built on the estate of Cholmondeley Castle, in south Cheshire.

The first site in Norfolk is celebrating its 10th anniversary this year, offering families the chance to enjoy interactive storytelling and take part in activities based on the story of A Boggle at BeWILDerwood by the attraction’s creator, Tom Blofeld.

The new attraction in Cheshire will include play structures, tree houses, boardwalks and a boat ride, and expects to welcome about 300,000 visitors each year.

Katrina Michel, chief executive at Marketing Cheshire, said: “A critical factor in rural tourism is ‘distinctiveness’ and BeWILDerwood offers something genuinely different – a healthy outdoor experience for young children and families which fires the imagination and allows children to run free and enjoy nature as well as becoming involved in a compelling story.”

Blofeld added: “From the beginning, we set out to be different to ‘theme parks’ and be a smaller, more authentic and intimate experience and as it shows in our reviews.

“Our visitors feel a real sense of ownership of the park because they have the chance to experience real play in nature.”