China and US markets see strong Q1 growth 

Visitor numbers from key inbound markets such as China, Australia, France and the US have soared in the first three months of 2017.

Figures from VisitBritain show it was a record Q1 for overall inbound visits and spending, with 8.3 million visits, up 10% year-on-year, and spending up by 16% to £4.4 billion.

The UK saw a record 54,000 visits from China – up 27% year-on-year – with visitors spending a record £91 million, up 27%.

Visits from the US – the UK’s most valuable visitor market – grew by 16% year-on-year, to 641,000, with visitors spending a record £604 million, up 29%.

Australian visitors also set a record for Q1, up 10% on last year to 174,000, and spending up to £180 million.

Strong growth was also seen from France, with 991,000 visits, up 9% on the first quarter of last year, and spend up 15% to £321 million.

Patricia Yates, VisitBritain director, said: “It is very encouraging to see such strong growth from some of our largest and most valuable markets, including France and the US, as well as markets that are important for our future, such as China.

“With forward bookings for international arrivals tracking ahead for the coming months, we are anticipating a strong summer holiday season as we promote the message of value and welcome globally, showing people why they should book a holiday to Britain right now.”

Latest figures from ForwardKeys show that flight bookings from China to the UK are tracking 35% ahead for July to September compared to the same period last year, and 21% ahead from the US to the UK.

Bookings overall for international arrivals to the UK during the summer are currently tracking 9% ahead of the same period last year.

Other markets showing strong growth in the first three months of this year include Belgium, Denmark, India and Japan.

Visits from India grew 32% to 68,000, while visits from Brazil were up 16% to 53,000.

A new record was set for the number of inbound visits from Spain, which grew by 18% to 656,000, and spending up 17% to £230 million, another quarter one record.

visitbritain.org