The weak pound is continuing to boost international trips to London according to new research from ForwardKeys, which predicts future travel patterns by analysing 16 million booking transactions a day.
Tourists are arriving in greater numbers and the relative strength of their currency – making the city on average 9% better value – is apparently overcoming any concerns about recent terror attacks.
Bookings for international arrivals in London continue to be robust, 14% ahead of where they were at the beginning of July last year. The Americas are currently 21% ahead, and Asia Pacific 14% ahead for London arrivals between July 1 and October 31.
The Middle East is currently 20% behind compared to the same period in 2016. The lag is due mainly to a fall in the oil price hurting Middle Eastern economies and the timing of Ramadan, which fell earlier this year.
Compared to its European competitor cities, London has the biggest market share of long-haul bookings for arrival between July and October.
Olivier Jager, ForwardKeys co-founder and chief executive, said: “This is an obvious and clear demonstration of how currency fluctuations affect travel, even in the face of other significant factors.
“London is great value at the moment and people are springing at the opportunity for a holiday, costing less than they might have anticipated. It’s also testimony to London’s appeal as a destination and excellent news for all those businesses involved in selling London and the rest of the UK as a destination.”