A survey conducted by Travelodge of 2,000 parents has found that 63% have booked a UK summer holiday for 10 days to help keep their children entertained during the holidays.
Over half of British families (53%) are visiting the seaside for their annual break. Top destinations include: Cornwall, Devon, Blackpool and Skegness.
The second most popular holiday for families this summer is a rural retreat with 28% families heading to: The Lake District, North Wales and the Scottish Highlands.
In third place, families are opting for a cultural city break and heading to London, Birmingham and Glasgow.
The research revealed that more than a quarter of parents (28%) are taking several short breaks instead of one main holiday this summer as it is more cost effective and makes the children think they are going on lots of holidays rather than the one break.
More than half (55%) of parents are finding it more cost effective to holiday in Great Britain during the school holidays than going abroad.