Sadiq Khan has joined some of the West End’s most famous faces to support the #LondonIsOpen campaign in preparation for the summer season.
Flags have been installed across nine streets in the West End including Bond Street, Conduit Street, Coventry Street, Haymarket, Leicester Square, Oxford Street, Piccadilly, South Molton Street, Regent Street St James’s.
Each flag welcomes visitors from across the globe to the West End with ‘Everyone Welcome’ written in the twelve languages of the top ten visitor countries to the West End.
The Mayor was joined by a diverse group of influential figures representing the West End from the worlds of culture, art, retail, entertainment and leisure.
The area is predicted to see more than £1 billion spent within its retail stores, hotels, eateries and theatres.
Khan said: “London is the greatest city in the world and our globally renowned West End attracts millions of people who want to sample its unbeatable mix of shops, theatres and major tourist attractions.
“I am delighted to team up with West End businesses to show that London is Open and always will be a place where everyone is welcome.
“There is nowhere that better epitomises the spirit of London that the West End – so my message this summer is that this wonderful part of our city is teeming with things to do, places to visit and people to meet.”
To help visitors navigate the best of the offers and events in the West End this summer, a website for the area has been created in partnership with Visit London: visitlondon.com/westend.
The site will be a one-stop-shop for new openings, events and promotions, and the best shopping and dining/drinking experiences.
Pictured left to right: Eileen Cooper RA, artist; Vanessa Kingori, publisher British GQ ; Farshid Moussavi RA, architect; Dan Doherty, executive chef at Duck & Waffle; Sadiq Khan, Mayor of London; Andrew Lloyd Webber, composer; and Charlotte Olympia, designer.