Chester champions the short break

Marketing Cheshire and CH1 Chester BID are encouraging people to go #ChesteringAround this summer as part of a new campaign to showcase Chester’s quirkiness.

The campaign aims to capitalise on the staycation market and raise the profile of Chester as a short break destination through a series of images connecting Chester’s offering.

Target audiences include couples and families looking for a UK short break – predominately in the South East because of the strong train links between London and Chester – and visitors closer to home who may have only considered the city as a place for day trips.

Rachel McQueen, director of tourism at Marketing Cheshire, said: “From Chester Zoo to our Roman heritage to the exciting programme of plays and performances at the newly opened Storyhouse or the world-class contemporary sculpture exhibition at Chester Cathedral, there have never been more reasons to visit Chester.

“We wanted to create a campaign that really captures and celebrates the playful side of the city and its surrounding attractions, encouraging visitors to come and experience it for themselves, especially with a growing number of people looking to stay in the UK this summer.”

Carl Critchlow, manager of CH1 Chester BID, added: “So many people already visit Chester during the summer holidays, but we want them to see that there is so much to do here that they have all of the building blocks for a great short break.”