Stars from sport, music and entertainment have joined the Mayor of London’s new campaign: ‘London is Open for Summer’.
As part of the #LondonisOpen initiative, a 50-second video has been launched which features Sadiq Khan alongside stars including Jimmy Fallon, Jenson Button and The Kaiser Chiefs.
The campaign highlights attractions such as summer food markets, popular landmarks and special offers.
London & Partners, the Mayor’s official promotion agency, said in a statement: “London has demonstrated great resilience, unity and spirit in recent months following the terrible events at Westminster, London Bridge, Finsbury Park and Grenfell Tower.
“The mayor has launched the ‘London is Open for Summer’ campaign to reassure visitors to the city that the capital remains open to all with a diverse range of events and attractions for everyone to enjoy.”
New research from visitlondon.com shows that one third of people in Britain are considering taking a tourist day trip or booking an overnight stay in London in the next six months.
Meanwhile, international arrivals in London are forecast to be up 14% year-on-year, from July to October.
There were a record 4.5 million overseas tourists visiting the city during the first quarter of 2017.
Khan said: “For me, the unique buzz of London in the summer shows the city at its very best. I’m saying loud and clear: London is open for business and open to everyone this summer.”
Laura Citron, chief executive at London & Partners, which runs visitlondon.com, said: “Visitors are such an important part of what makes London a fantastic place to be, so we’re looking forward to welcoming record numbers this summer.”