Investment by new activity attractions has helped to create “marketing momentum”, making the region a “world first-class destination”.
According to a report by VisitBritain, North Wales Tourism – a private membership company and destination organisation – has overseen the region’s “reinvention”.
The area was previously overshadowed by larger destinations, and perceived as too far from London.
However, investment by the public and private sector – including attractions such as Surf Snowdonia, ZipWorld (pictured) and Bounce Below – is complementing the natural attractions of Snowdonia and established resorts including Conwy and Llandudno.
The report adds: “Thematic years, promoted by Visit Wales, encourage collective buy-in, where existing assets can repackage themselves and work together to target overseas markets.
“Collectively they create marketing momentum as a ‘world first-class destination’.”
North Wales features on Lonely Planet’s Best in Travel 2017 list and TripAdvisor Travellers’ Choice ‘Top Places to Visit in the UK’.
The region is featured as a case study in the VisitBritain report, Final Mile, which helps destinations and businesses to encourage more overseas visitors to explore beyond London.
Pictured: Zip wire at Zip World, Penrhyn Slate Quarry. ©VisitBritain/Visit Wales Image Centre