Marketing drive showcases Cumbria as #theplacetobe

A snapshot of Cumbria is to feature on five million water bottles thanks to the partnership between Cumbria Tourism and mineral water brand Aqua Pura.

The Cumbria-based company is distributing new bottles to supermarkets across the UK featuring Cumbria Tourism’s #theplacetobe imagery.

The move is part of a long-term partnership between Cumbria Tourism and Aqua Pura, who is also sponsoring the organisation’s 2018 Attractions Guide and supporting The Great North Swim.

Behind the scenes, Cumbria Tourism has been helping the brand generate new content for their website in order to reflect the Cumbrian landscape where their water is sourced.

Sue Clarke, Sales and Marketing Manager for Cumbria Tourism, said: “Being able to share imagery of the Cumbrian landscape on millions of water bottles is a fantastic way of getting across our message that our region is ‘the place to be’.

“It really reinforces key messages about the stunning views, fresh air and outdoor experiences that visitors can enjoy, and will really complement the work we do to promote our destination all-year-round.

“Aqua Pura is a long-term sponsor of Cumbrian Tourism and it is great to be working with them again on this exciting project to help champion the region and promote sustainable tourism.”

The news comes as Cumbria Tourism plans for the launch of its new winter marketing campaign, which will officially get underway on November 1 and run through until mid-March 2018.

It will include a wide range of marketing activity to promote the county as an all-year-round visitor destination during the traditionally quieter months of the year.