VisitScotland shares marketing toolkit

Scottish businesses are being encouraged to capitalise on the tourism opportunities presented by the Queensferry Crossing.

Ahead of the official opening of the bridge on August 30, VisitScotland has created a free industry toolkit to help accommodation providers, tour companies and visitor attractions use the Queensferry Crossing in their marketing.

The toolkit includes a selection of images and footage, and content for social media posts, newsletters and factsheets.

VisitScotland has also published a blog offering top tips to amateur photographers on the best angles to capture the new structure alongside the Forth Bridge and the Forth Road Bridge.

Malcolm Roughead, chief executive of VisitScotland, said: “As we celebrate the 2017 Year of History, Heritage & Archaeology, next week’s official opening of the Queensferry Crossing marks a historic moment as Scotland becomes the world’s first destination to have three bridges spanning three centuries in one stunning location.

“The completion of this remarkable Scottish trilogy is a great opportunity for tourism, and our industry toolkit and photography guide will help businesses take full advantage of this remarkable feat of engineering.”

Economy Secretary Keith Brown said: “Excitement is certainly building ahead of next week’s opening to traffic and also as we look forward to a weekend of celebrations at the start of September when over 50,000 people will have the chance to walk the bridge.

“This toolkit will be warmly welcomed by visitor attractions and others as a simple ‎yet effective way of promoting this magnificent structure.

“We’ve already seen some stunning images of the latest addition to this wonderful setting and it’s important to build momentum ahead of the Forth Bridges tourism strategy launch later this year.”