Shearings unveils dedicated Britain and Ireland brochure

Shearings has separated its summer brochures to allow more focus on the tour operator’s core programmes.

The new 2018 brochures are This is Britain & Ireland, This is Europe and This is Breakaways.

Jane Atkins, Shearings managing director, said: “We feel it’s important that our UK and European touring programmes are showcased in their own dedicated brochure to give customers a better understanding of the breadth of holiday choices and travel options that are available to them.

“This will also help agents target the two markets, which have their own particular market segments.”

This is Britain & Ireland features more than 40 new holidays including a five-day tour to Grantham to mark the centenary of the RAF; a tour from Land’s End to John O’Groats; and holidays to the Channel Islands by sea.

The 2018 programme features new attractions including Settle-Carlisle Railway, Plas Cadnant Hidden Gardens, Leeds Castle, Bombay Sapphire Distillery and Unesco World Heritage Site – Ironbridge.

The Breakaways programme features UK self-drive options that include coach excursions, such as Strictly Shearings, Christmas Carols at Salisbury Cathedral and Festive Royal Yacht Britannia.

• Shearings is moving its 200 head office staff to a new building in November as part of a major investment.

The company has taken over 18,000 sq ft of office space at Waterside House, based at Wigan Pier Business Park in Wigan, on a 10-year lease.

The building will include a ‘travel shop’ in its reception for customers wanting to drop in to enquire or book in person.

Shearings’ move follows government approval in July of the HS2 route, which confirmed Wigan North Western as the north-west gateway to the UK’s high-speed rail network.

Richard Calvert, Shearings group chief executive, said: “The Wigan Pier Quarter district is a key regeneration site and the new HS2 route can only support the continued renewal of the borough. We’re delighted to be part of that story.”