New Hollywood spy movie inspires VisitBritain campaign

VisitBritain has launched a global marketing campaign urging tourists to visit locations featured in the new spy thriller Kingsman: The Golden Circle.

Released in cinemas later this month, the film stars Colin Firth, Jeff Bridges, Halle Berry, Elton John and Julianne Moore.

The national tourism organisation has launched a six-week digital and social media campaign with MARV films and 20th Century Fox to inspire people to book a Kingsman-themed holiday to Britain.

Kingsman: The Golden Circle was filmed across Britain and features locations including Savile Row, Hyde Park, Eventim Apollo (formerly Hammersmith Apollo) and the Greenwich Royal Naval College in London.

Other filming locations include Principality Stadium in Cardiff, Wales and GlenDronach Distillery in Forgue by Huntly, Scotland.

Clare Mullin, VisitBritain/VisitEngland marketing director, said: “Britain is home to some of the world’s most-loved secret agents and our stunning landscapes and iconic cityscapes provide a captivating backdrop for their thrill-seeking adventures and dashing lifestyles, from buying suits at Savile Row to hatching plots and supping whiskey in the Scottish Highlands.”

Research by VisitBritain shows that films are powerful motivators for travel with more than a third of all potential visitors to Britain wanting to visit places they have seen in movies or on TV.

Pictured: A vintage green Jaguar parked on Savile Row, London. Savile Row is home to the Kingsman headquarters in the film. Courtesy of Twentieth Century Fox.