VisitWiltshire autumn campaign aims to reach 1m

VisitWiltshire is working with a host of Wiltshire attractions on the county’s new autumn marketing campaign.

A new drone film shows an aerial perspective of Wiltshire’s autumnal scenery, and venues such as Bowood House and Gardens, Stourhead, Abbey House Gardens and Larmer Tree Gardens.

The campaign targets the UK short break market and encompasses Wiltshire’s gardens, events and festivals, arts and culture, accommodation, attractions and activities.

Fiona Errington, VisitWiltshire’s marketing manager, said: “The campaign objectives are to increase the profile of Wiltshire and by raising awareness of the high quality and broad product offer we’ll be able to encourage visitors to stay longer in the county, particularly during low season months.

“With an audience reach of over one million people, we aim to bring in an additional £700,000 visitor spend to the Wiltshire tourism economy.”

The campaign will include targeted e-newsletters, blogs, competitions, PR and social media engagement on Facebook, Instagram and Twitter.

The campaign is supported by partners including the city of Salisbury (BID) and town of Corsham; Vintage Classics and Wyvern Theatre.

It also features attractions such as Salisbury Cathedral, Arundells, Longleat, McArthurGlen Designer Outlet Swindon, Castle Combe Circuit and Stourhead.

Pictured is Stourhead, credit: VisitWiltshire.