The Suffolk town of Bury St Edmunds has unveiled a new official tourism brand, in a bid to boost visitor numbers and overnight stays.
Called Bury St Edmunds and Beyond, the brand has been created by the new Bury St Edmunds Destination Management Organisation – a private sector-led, not-for-profit body which will showcase tourist attractions in Bury St Edmunds and surrounding areas.
Bury St Edmunds attracts 744,000 trips annually and the value of tourism to the local economy has been calculated at more than £47 million.
The launch of Bury St Edmunds and Beyond follows the creation of other successful DMOs including Bath Tourism Plus, Visit York and Cumbria Tourism – and in Suffolk, with The Suffolk Coast and All About Ipswich.
It aims to increase the value of tourism by encouraging more overnight visitors and longer stays, and working with the travel trade.
Sue Warren, brand and marketing manager for Bury St Edmunds and Beyond, said: “Bury St Edmunds is doing very well but we know it can be doing even better with a more coordinated approach to marketing the town as a visitor destination and as a base to explore the other fantastic towns and villages on our doorstep.
“We have award-winning restaurants, a fantastic mix of 200 independent and High Street shops, over 1,000 years of heritage to explore as well as stunning parks, gardens, and historic homes on our doorstep.
“Bury St Edmunds really is a jewel in Suffolk’s crown and we need to tell more people about our story.”
Bury St Edmunds and Beyond has secured funding for the next three years from the private and public sectors: St Edmundsbury Borough Council (£150,000), Bury St Edmunds Town Council (£60,000), Our Bury St Edmunds BID (£60,000), St Edmundsbury Cathedral (£15,000), Gough Hotels (£15,000) and Bury In Bloom (£15,000).
Additional income will be raised through membership fees.
Pictured: Bury St Edmunds Abbey. Credit: Tom Soper.