Shakespeare’s England unveils its first visitor pass

Shakespeare’s England, the destination management organisation for Warwickshire, has launched a visitor pass in partnership with 19 attractions.

A first for the region, the Explorer Pass is valid for one, two or three days and has been part-funded by a grant from the Rural Development Programme for England (RDPE).

Visitors can use the pass at 19 different attractions including Shakespeare’s Birthplace, Shakespeare’s New Place, Anne Hathaway’s Cottage, Warwick Castle, Compton Verney, Hill Close Gardens, British Motor Museum, The MAD Museum, Magic Alley and Shakespeare’s Schoolroom & Guildhall.

The Explorer Pass also includes some discounts at shops, hotels, and restaurants.

Helen Peters, Shakespeare’s England chief executive, said: “We are delighted to launch our new Explorer Pass which offers both domestic and overseas visitors all-in-one access to leading attractions as well as a variety of added value benefits and discounts.

“We want to encourage visitors to explore further afield seeing attractions they may not have thought to visit, as well as staying longer to experience the very best that our region has to offer.”

An adult pass costs £49 for one day; £65 for two days; and £75 for three days. Child passes are also available.

The pass is available from the VisitBritain Shop; visitor information centres in Stratford-upon-Avon, Warwick and Royal Leamington Spa; and distribution partners, both on and offline.

Pictured from left: Ashleigh Dickenson, Shakespeare Birthplace Trust actress; Alice Wilkinson, Kenilworth Castle historic property manager; and John Bishop from the British Motor Museum as an Edwardian chauffeur.