VisitEngland has announced the successful applicants who have secured years two and three funding from the £40 million Discover England Fund.
The eight successful bids include four large-scale projects each worth £1 million or more, and four smaller-scale pilots, each worth up to £500,000.
The winning applicants follow 25 projects that have prevously secured funding from the Discover England Fund.
Tourism minister John Glen said: “We are investing £40 million so more people can discover the huge range of attractions that England has to offer, helping the tourism industry innovate and continue to grow.
“We are committed to making sure the whole country benefits from the tourism boom and by tailoring packages for international markets we can pull in new visitors and ensure we remain a go-to destination.”
The eight successful applicants announced today are listed below.
Large-scale years two and three projects worth £1 million
- The Collection, led by England’s Historic Cities
The Collection tells the stories of 15 of England’s premiere Historic Cities and for the first time presents them as one product for US visitors. The bid focuses on people and events and uses augmented reality to bring the cities and their stories to life, inspiring younger visitors to explore regional England.
- Make Great Memories in England’s National Parks, led by Peak District National Park Authority
This two-year collaboration of the National Parks in England will create a joined up, branded collection of experiences. It will also provide business support and a trade marketing strategy to create bookable tourism product across the English National Parks.
- Growing Manchester as an International Gateway to the North, led by Marketing Manchester
This project will increase the volume of visitors coming through Manchester Airport by creating itineraries that showcase the city, and excursions that open up the North of England.
- Discover England’s Great Walking Trails, led by Marketing Peak District and Derbyshire
Marketing Peak District and Derbyshire will promote the great walking trails of England to visitors from Germany, the Netherlands, France and the US. Three to 14-night itineraries will be designed to promote walking holidays in England combining stunning scenery offered by seven of our National walking trails with the warm hospitality offered by English pubs and accommodation providers. These rural and coastal itineraries will either be booked in their entirety or amended to suit individual needs.
Projects worth up to £500,000
- Connections, led by Destination Plymouth
The Connections project will produce a series of new, immersive, bookable English-themed visitor experiences specifically for the American market, encouraging visitors to explore England beyond London.
- Brilliant Science led by Marketing Cheshire
This project will extend the visits of delegates attending scientific conferences in Manchester with regional science tours. Thematic itineraries and packages will suit different interests, such as engineering, life science and science heritage.
- Culture Coasting, led by Visit Kent
Culture Coasting, which is also National Lottery match funded by the Arts Council England through the Cultural Destinations Programme, will target visitors from Northern France and the Netherlands with bookable art trails along the South East coast of England, celebrating established galleries as well as the unique art of the surrounding communities.
- Creating England’s Literary Legends, led by Visit Nottinghamshire
This project will target the US travel trade with literary-themed bookable itineraries based in three locations, Nottinghamshire, Hampshire and Shakespeare’s England, and will work with appropriate local attractions such as Newstead Abbey and the Jane Austen Centre.
For more information about the Discover England Fund go to: https://www.visitbritain.org/discover-england-fund