TravelGBI is working with the 2018 International Business Festival to host a conference called Future Global Opportunities for UK Tourism.
The conference will take place on June 28, when the International Business Festival (June 12-28) turns the spotlight on the tourism sector.
The International Business Festival will take place in Liverpool and features 50 major events covering nine high-growth industry themes.
Simon Greenbury (pictured), organiser of Future Global Opportunities for UK Tourism, said: “Tourism has been touched on before at the International Business Festival – mainly as it related to other sectors, for example, creative and digital – but this is the first year there has been a direct focus on the industry. I think it’s going to be really exciting.
“Once we understood that there was an opportunity for us to hold a dedicated tourism industry conference within an event that has such global reach, we jumped at the chance.”
He added: “The fact that the festival is in such a fantastic city is a real bonus too.
“In a way, Liverpool is the mothership for us – and for a lot of people in the travel business.
“We’re always so impressed with how the city promotes itself as a global visitor destination, and it’s particularly great to see the strides that have been made in terms of place marketing. It’s an ideal case study really, I think the industry at large can learn a huge amount from the city.”
The event will take the form of a series of sessions designed to help professionals within the travel and tourism sector to develop their brand and business – and network with other delegates.
George Clode, TravelGBI editor, said: ““Tourism is quite rightly recognised by the festival as a key, high-growth sector and will be a crucial one in a post-Brexit world. I look forward to meeting professionals from across a range of sectors at the festival, and to listening to the thought-provoking panels at the travel conference.”