Tourism Ireland has launched a global promotional campaign after Lonely Planet named Belfast and the Causeway Coast as the Number One Region in the world to visit in 2018.
The accolade means that Northern Ireland is ahead of destinations such as Alaska, the Languedoc-Roussillon region in France and the Aeolian islands in Italy.
Tourism Ireland’s campaign will feature in 14 markets – including Britain, the US, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic region, Australia, New Zealand, India and the Gulf.
Niall Gibbons, Tourism Ireland chief executive, said: “The inclusion of Belfast and the Causeway Coast as the Number One Region in the world in Lonely Planet’s Best in Travel 2018 is wonderful news and will surely help to inspire travellers everywhere to put Northern Ireland on their holiday wish-list for next year.”
Belfast is described by Lonely Planet as “full of hip neighbourhoods that burst with bars, restaurants and venues to suit all tastes”.
“The rusting old docklands are now the vibrant Titanic Quarter, home to fancy apartments and a sensational museum,” said the travel media firm.
The Causeway Coast was described as having “timeless beauty and high-grade distractions – golf, whiskey and some of the world’s most famous rocks”.
Tourism Ireland’s campaign will include a specially created page on the tourist board’s international website, Ireland.com, and extensive social media activity. It will also highlight the accolade at major travel events such as World Travel Market London (November 6-8).
Pictured from left: Nóirín Hegarty, Lonely Planet’s operations director Ireland; Niall Gibbons, Tourism Ireland; and John McGrillen, chief executive of Tourism NI.
Top 10 regions in Lonely Planet’s Best in Travel 2018 are:
Belfast and the Causeway Coast, Northern Ireland
Julian Alps, Slovenia
Kii Peninsula, Japan
Aeolian Islands, Italy
The Deep South, US
Lahaul and Spiti, India
Los Haitises National Park, Dominican Republic