More than half of British holidaymakers prefer a break in the UK over a trip abroad, according to a survey.
In the study by Rentalcars.com – which surveyed 2,000 Brits – 53% said exploring the British Isles was their favourite type of holiday, and 56% said their main family holiday was in the UK.
Almost half (47%) said they preferred camping in the UK over a package holiday in a warm location or a European city break.
A fifth (20%) said they liked exploring the British landscape, while another 20% said they enjoyed not having to worry about a language barrier.
Another 16% said they like traditional British food, while 7% said they like being able to watch their favourite TV shows at night.
London was the most popular destination for a holiday in the UK, with 21% saying the capital would be their top choice for a long trip, while 15% preferred a traditional seaside resort and 12% said Cornwall was their preferred location for a long break.
More than eight in 10 (83%) said catching up on sleep was their favourite thing to do on holiday, while 60% said they enjoyed outdoor activities such as walking and cycling.
Nearly half (49%) said they enjoyed going sightseeing, while 30% said visiting museums and art galleries was one of their favourite things to do while on holiday.
More than half of the Brits surveyed (57%) said the threat of terror has had no impact on where they choose to go on holiday, while 23% said concerns over terror attacks had influenced their choice of holiday destination.
Dan Robb, chief marketing officer at Rentalcars.com, said: “It is refreshing to see Brits making the most of the many beautiful locations we have on our doorstep. The UK is packed with exciting cities, stunning beaches and outstanding areas of natural beauty, so it is not surprising to see so many Brits are choosing to spend their holidays closer to home.”
Pictured: Tower Bridge, London. ©VisitBritain/Team London Bridge/Mickey Lee Photography.