Scotland’s newest driving route, the North East 250, has been launched at the Moray Speyside Tourism Conference in Elgin.
The 250-mile circular route takes visitors through Speyside, the Cairngorms, Royal Deeside, Aberdeen, the east coast and the Moray coast – offering scenic views and the chance to explore castles, wildlife, coastal villages, beaches, golf courses, mountains, forests and distilleries.
It is hoped that the new route will bring additional trade to communities along the North East 250.
The route has been developed by local businessman Guy Macpherson-Grant (pictured), whose family’s roots on Speyside go back to the 16th century.
He said: “I am excited by the potential of the North East 250 to bring more visitors to our area and experience, what I believe, is the very best that Scotland has to offer.”
Laurie Piper, operations manager at Moray Speyside Tourism – the destination marketing organisation responsible for promoting Moray – added: “I am confident that the North East 250 will contribute to the continued growth and development of Moray Speyside’s tourism industry.”
Jo Robinson, VisitScotland regional director, commented: “This exciting new route is a welcome asset to the north east and will, we would hope, simulate the success of other similar routes around Scotland.”
Scottish tourism has seen success with another driving route, the North Coast 500, which is estimated to have brought an extra 29,000 visitors to the Highlands since it launched in 2015.
Pictured: Guy Macpherson-Grant launches the North East 250, with a Morgan Aero 8, courtesy of Revolutions Perth, at Ballindalloch Castle.