Google to host BTTS keynote session

Google’s senior industry head of travel, Ruairidh Roberts, has been confirmed to host a keynote session at the British Tourism & Travel Show, taking place at the NEC Birmingham on March 21-22, 2018.

Roberts’s session will explore ‘Priorities for digital marketeers in tourism today’ on the show’s opening day at 1pm.

The talk will outline Google’s view on how the travel industry should sequence their priorities online. Visitors to the show will gain vital digital marketing insights, from attribution strategy and the importance of user experience, to audience tactics, and increasing importance of brand.

As digitisation continues to progress in the industry, travel professionals will take away Google’s expert advice on key digital advertising solutions and the best specialist performance tools to use for their business.

Roberts joined Google in 2011 running relationships with the top UK retail banks and investment firms. In 2013 he joined the travel team, leading Google’s relationships with tour operators and package holiday companies in the UK.

The full keynote line-up for 2018 will be announced next year.