Youth Travel Awards celebrate landmark anniversary

The British Educational Travel Association (Beta) marked the 10th anniversary of their British Youth Travel Awards at a ceremony in London last week.

The awards celebrate the work of the association’s members and stakeholders in the sector, which is worth over £22.3 billion to the UK economy per year.

Beta’s executive director Emma English said: “The 2017 competition kicked off with a bang
in celebration of our 10th anniversary by introducing a new look and brand identity, new
website and a new online submissions process making it even easier for businesses to enter.

“The result being that the number of entries in the 2017 competition grew by 41% – a
competition record. Our judges had a tough time in choosing who scooped the top spots,
with some categories being separated by 0.5 of a point.”

Clare Mullin, marketing director of VisitBritain and BYTA judge, said: “It was great to be
part of the judging panel for the 10th anniversary British Youth Travel Awards.

“Youth travel is such a vibrant and important sector for destinations to engage with, and I was particularly impressed with the marketing category.”

Graham McKenzie, managing director of Travelmole.com and BYTA judge said that despite there being more entries than ever this year, the quality of submissions was excellent.

“The demonstration of new and innovative ways in which businesses are engaging their audience and developing their brands is very impressive,” he added.

For the list of winners and runners-up, visit britishyouthtravelawards.com