English Heritage campaign will target Chinese visitors

China Travel Outbound has been appointed by English Heritage to deliver their marketing campaign in China.

The Chinese tourism specialist will be working with the English Heritage team to deliver a Chinese version website and WeChat account.

They will also be managing the online reputation of several key sites, and a PR, sales and marketing campaign to capitalise on the growth in Chinese visitors to England expected in 2018.
Helena Beard, managing director of China Travel Outbound, said: ‘It is a huge honour to be entrusted with such an iconic brand as English Heritage.

“Given the growth in the Chinese outbound market, the rise in independent travel and the Chinese passion for heritage, the monarchy and the English countryside, the opportunity for English Heritage is enormous and we look forward to attracting many more Chinese visitors to these inspiring historic sites.”