The Association of Group Travel Organisers (Agto) has announced the appointment of Wendy Hartley-Scarff (pictured) as its new chief executive.
She succeeds Mike Bugsgang, who stood down from the role after a three-year term of office at the end of December 2017.
Hartley-Scarff will take up the position in mid-January 2018 and be responsible for developing Agto’s future strategy, including membership, events and marketing communications.
In a career spanning more than 25 years, she has held senior positions in the travel industry at Reed Travel Exhibitions (World Travel Market), Stena Line and National Car Rental.
She has extensive experience of dealing with trade associations and tourist boards and has served on the board of the Institute of Travel & Tourism for 10 years.
Commenting on the appointment, Agto director David Steele said: “I am delighted we have secured the services of Wendy Hartley-Scarff. She brings with her a wealth of experience covering the inbound, outbound and domestic tourism markets.
“Her contacts within these sectors will be highly beneficial to the association and she will be introduced to our members at the forthcoming AGM at the Excursions Show in London on January 27, 2018.”
Hartley-Scarff said: “The groups market makes a huge contribution to the UK’s tourism economy and offers great potential for expansion. I am honoured to be given the opportunity to join Agto at such an exciting time in the organisation’s development.”
AGTO is a nationwide trade body that has been representing the interests of group organisers as well as those who provide services for group travel for more than 25 years.