Visit York expects 300 delegates at tourism marketing event

Speakers have been announced for Visit York’s conference ‘Tourism Marketing in the Digital Age’, taking place at York Racecourse on January 17.

Compered by the BBC’s Clare Frisby, the event is expected welcome 300 tourism industry delegates from York, Yorkshire and beyond.

Headlining for the conference is travel editor of the Independent and leading travel commentator, Simon Calder, who will deliver personal insights and travel experiences and offer advice on how York can stay ahead of its competitors.

VisitBritain chief executive Sally Balcombe will offer a national tourism perspective in her address, ‘State of the Nation.’

Author Andy Whittaker’s presentation will focus on harnessing the power of positive psychology and offer tips from his book, The Art of Being Brilliant. Business owner Tom Pearcy at York Maze will tell the audience how his business has benefited from this approach.

James Tipple, managing director and founder of Virgin Red will offer his insight into why the Virgin brand is so successful and guests from some of York’s most successful tourism businesses will take part in a panel discussion on digital marketing in tourism.

Sally Greenaway, head of Visit Yor, will shine a spotlight on some of the city’s tourism highlights from 2017. She will reveal the latest tourism figures and new plans for marketing York in 2018. Audiences will also get a taster of the new mobile first tourism website

Greenaway said: “Harnessing new technologies and ensuring our digital marketing is pin sharp and focused will be a key priority for us in 2018.

“This year we have a stronger programme of festivals and events than ever before, and we’ll be making sure we maximise this potential to help reach our ambition of creating a £1 billion tourism sector by 2024.”