Double-digit growth for UK hoteliers

The latest data from the Expedia group revealed hoteliers in many of the UK’s major cities enjoyed encouraging growth throughout the first nine months of 2017.

Analysis of Q1-Q3 2017 data reveals that while demand for London remained strong – up more than 20% when compared to the same period the previous year – other major cities across the UK also witnessed double-digit growth.

International and domestic demand for Birmingham, Manchester, Liverpool and Glasgow fuelled growth of about 25% year-on-year, while demand for the city of Oxford (pictured) was up by more than 30% year-on-year.

The East Midlands, Yorkshire, Hampshire and Wales all enjoyed double-digit increases in demand of more than 30% when compared to the same period the previous year, while in Scotland, Edinburgh remained the second most popular destination in the UK overall after London.

For the UK as a whole, hoteliers continued to experience positive growth from overseas travellers, with the US ranking as the top international market for visitors. Demand from the US grew by almost 40% year-on-year, with visitors from across the Atlantic spending almost 10% more on a luxury stays when compared to the same period the previous year.

While demand remained buoyant from the traditionally strong visitor markets of Germany, Canada, Australia and France, the fastest-growing markets across the period were Brazil, Spain, Switzerland and Ireland.

Julie Cheneau, Expedia’s director of market management for the UK & Ireland, said: “Our data reveals that our hotel partners enjoyed a successful first nine months of 2017 when compared to the same period in 2016.

“Despite uncertain times, UK hoteliers have benefitted from a surge in overseas tourism along with a continuation of a booming staycation trend. More and more people are choosing to holiday in the UK which is hugely positive news.

“Our data reveals that we are successfully working with our hotel partners to increase demand from key international markets, as well as a number of fast-emerging countries, where visitors are more likely to spend more on rooms and other services, as well as stay longer.”