Research for the Mayflower 400 project reveals 13.75 million US citizens are ‘hot prospects’ to visit in 2020 – the 400th anniversary of the famous sailing of the Mayflower.
Destination Plymouth – which is coordinating the Mayflower 400 project – commissioned the research in the US to find out more about the commercial potential of this anniversary.
Around the world, there are 25 million descendants from the 102 passengers and crew on the Mayflower ship, and more than 10 million are US citizens.
The research found that a “surprisingly” high 80% of respondents in a panel of the American public were not aware of the forthcoming 400th Mayflower anniversary.
However, once the anniversary was highlighted to them, 12% were ‘Very Likely’ Hot Prospects to visit England in 2020 with a further 36% classified as ‘Likely’ Warm Prospects.
The researchers also surveyed members of the New England Historic Genealogical Society and the General Society of Mayflower Descendants.
Overall, those identified as ‘Hot Prospects’ to visit in 2020 were estimated to number more than 13.75 million US citizens.
Amanda Lumley, executive director of Destination Plymouth, said: “We encourage the travel trade in the UK, US and Dutch markets to capitalise on this opportunity in order to generate valuable tourism business, through driving visitors to follow in the footsteps of the pilgrims and experience the Mayflower 400 compact partner destinations first hand.”
There are 11 Mayflower 400 Compact partner destinations in the UK within the Mayflower 400 programme.